A logo design represents your brand. It is very important to make a name for yourself in the market. Have you ever considered how much your logo design costs? Let’s be honest about it. This is a tricky question to answer. And the response you receive will almost probably vary depending on who you ask. Today, we’ll look at what individuals feel is a reasonable price for a logo.
When you ask a logo design business how much a logo costs, you’ll probably get a range of $5000-$10,000 or more. These are usually top-tier design firms that major corporations like Facebook and Intel have hired. Websites such as Deluxe and Logo Design Company offer logo creation services at very affordable prices. A freelance designer will tell you that $5-10k for a logo is expensive. They may be able to save you many thousand dollars. Your logo should cost around $1200 if you work with them. If you look online, you may find a DIY logo maker for anywhere from $5 to $300, depending on the site. That’s a massive price difference for something that’s essentially the same. (In reality, you don’t receive the same thing whether you spend $50,000 or $50, but we’ll get to that in a minute.)
So which one is right? What should a logo cost you? Another way to address the issue “how much should a logo cost?” is to evaluate the cost of producing one. The project should cost $300 if a designer costs $50 per hour and works on your logo for six hours. That sounds reasonable, but what if your designer spends two hours researching your competitors’ logos, another two hours getting to know your firm, and another two hours coming up with three or four design concepts? The $300 has been spent, and your designer no longer has time to experiment with
new ideas or make adjustments to your design. That’s not a good sign.
You can either pay less for your designer’s time (which means a less experienced designer) or pay for more hours if you want to view more design possibilities (which means a more expensive design). From this perspective, it’s easy to see why a professional designer will tell you that a logo should cost at least $1200.
How to Get a Cheaper Logo Design
You’ve definitely seen a few articles on how much different companies paid for their logos. Nike paid $35. Pepsi recently paid $1 million. When giant firms spend hundreds of thousands of dollars on a logo, they get much more than just a logo. This pricing usually includes focus groups, environmental graphics, the establishment of brand rules, and other charges.
A small business owner who spends $30 or even $100 on a logo, on the other hand, does not expect (or even require) brand standards or focus groups. It’s not about how much you spend; it’s about if you’re getting the value you need from your designer. If all you need is a file with a simple design to utilize to establish your organization, spending even a few hundred dollars on a logo may be too much. Here are a few suggestions to help you get the most value for money.
- Know What You Need
If you merely need a simple logo design to explain a concept, you’re certainly better off designing it yourself than paying a design firm. So first, decide whether you should hire a designer or design your logo.
Consider A “Starter Logo”
Use a do-it-yourself tool to create a simple design that you can change later once you’ve experienced some success before spending hundreds or thousands of dollars on a logo for a business idea you’re not sure will work out. There are plenty to choose from, but Logomaker is by far the most popular.
Skip The Contest Sites
They promise to provide you with various options and save you money, but what you usually get is unoriginal (often copied from other companies) or unusable. It’s best to start with your design and then hire a designer you can work with one-on-one when you’re ready to move forward. You’ll save money in the short term and end up with a better logo.
Make Sure You Get High-Resolution Files
Some websites claim to design a logo for as little as $5. However, if you want useful files, you’ll have to pay more, bringing the total to almost $100. Isn’t it a case of bait and switch? Make sure you get a vector file wherever you purchase your logo design (EPS or AI).
Do Research Before You Buy
Go for it if you’re ready to work with a skilled designer. Look through the portfolios of the top designers we know at Logo Designs Company. You’ll find the best designs for an affordable price.