When it comes to logo design essentials, there’s a lot to think about. Are you just getting started with your firm and starting to think about a logo? Or perhaps you’re eager to redesign your brand. Remember that your logo will most likely be the first thing your customers see, so it’s crucial to attract their attention without being too overbearing, as many poorly thought-out logo designs do. So, what kind of logo design do you want? There are several factors to consider. After you’ve sorted out those details, you may focus on the type of logo design you desire.
6 Types Of Logo Design
Popular logo designs can be divided into five categories. Sure, there are endless combinations and various methods to experiment with logo design, but these five popular logo designs form the base of most logos, and odds are you’ll end up with one of them when you’re finished. The six most common forms of logo designs are listed here. There is no particular order to them.
A Wordmark logo is all about the company name, with strong design elements. Wordmark logos include Google, Visa, and Coca-Cola, to name a few. With a wordmark logo, the company or product name is put in a certain typeface and given additional treatment, such as distorted letters or other simple yet powerful images.
A lettermark logo is the same as a wordmark logo in that it is formed entirely of type. Still, instead of the entire name, the mark is usually made up of initials or an abbreviation. Is it necessary to use a Lettermark logo? A lettermark style might help simplify the design of your logo if your company has a long name. Letter mark logos are popular among firms or brands with difficult-to-pronounce names or extremely long names. It’s also popular among businesses and brands that do a lot of foreign business. This is when the letter mark logo comes in useful. Although the letter mark logo can be incredibly powerful, it is not appropriate for everyone. Companies on a tight marketing budget will usually choose this path because it is less expensive.
Combination Mark Logos
Combination marks are one of the most popular, if not the most popular, options available. This style is used by 60 of the top 100 companies. The combination mark logo design style combines a wordmark with a symbol or icon. Depending on the advertising situation, either the word mark portion, the symbol portion, or both can be used. In the vast majority of cases, yes. Combination marks combine the best of both worlds, providing a visually appealing image and a name that makes it simple for people to recognize your company. It’s the finest logo to develop brand recognition, especially if your company is a start-up, small firm, or relatively unknown. The idea is to pick a basic symbol that reflects your company and mixes well with the font you’ve chosen.
Symbol marks can be Pictorial—a simplified image that is instantly recognizable—or Abstract—an image that isn’t concrete but conveys a more significant idea. Symbol marks can be Pictorial—a simplified image that is instantly recognizable—or Abstract—an image that isn’t concrete but conveys a larger view. Pictorial logos are used by Apple and Target, whereas Apple and Nike use abstract logos. Both present a striking and memorable image. Is it appropriate to use a Symbol logo? Unless your brand is already well-known and identifiable, most likely not. One caveat: If you aim to expand internationally and your company name does not translate effectively. If you decide to go with a Symbol logo, think about it carefully. You don’t want to use anything that could be misunderstood, and you want it to be timeless, so avoid anything too fashionable or old in a few years.
When a company’s name is linked to a pictorial element, it is called an emblem mark. The UPS and Starbucks logos, for example, are in the Emblem style. They’re great for displaying a brand’s history or generating a retro or whimsical vibe. One of the most popular logo designs kinds is the emblem logo. Most people see it as a means to have everything in one location. Often, emblems become so well-known that you would identify them even if you didn’t know what they were called. An emblem logo is a good choice if your firm has been operating for a long time—or if you want it to look like it has. Because they tend to be more detailed, you’ll want to work with a professional designer who can capture your brand’s passion, beliefs, and history in a single, powerful design.
A logo that uses an illustration to convey a picture or scenario is an illustrative logo. This logo design resembles a poster or painting rather than a logo. Therefore it can be more challenging to reproduce on certain materials, such as clothing. Illustrative logos appear to be most common in event marketing and are frequently used by small firms (though this is not something we encourage). They frequently portray a less serious brand image because of their artistic style, which may be one reason why large corporations seem to avoid them.
Hopefully, you now know the various logo styles and combinations that are currently accessible. The sky is truly the limit, as almost anything can be created. Are you ready for a professional logo design that is clean, simple, and fresh? That is something Logo Design Company can assist you with. You can go over our prices or contact us for more details.