Written By: Yuman Amiq

Companies are known for spending thousands of dollars on logo design, and for a good reason. Because a logo represents a company’s face, it’s important to get it right. It is a company’s graphical representation. It serves as the brand’s anchor and is the most apparent evidence of its presence in the marketplace. Its logo represents a company’s ideals and beliefs. With only colours, forms, and typefaces to deal with, designers must make careful decisions to evoke the right emotions from the brand’s target audience. Each visual cue delivers a message that might evoke a specific reaction from the consumer, as logo designers are well aware. This means that adding a circle into your logo design would change its appearance and how it is understood and perceived by your target audience.

Impact Of Shapes On Logos

People understand logos in the same manner as they understand words. The harmony of the shapes and colours that make up a logo makes it great. A powerful logo may appear basic, but the shape and colour used have been carefully considered. Viewers are affected psychologically by shapes. The shapes of famous logos were not chosen by accident; they result from human brain psychology. They were chosen after much study. As a result, understanding the psychology of shapes in logo design is essential.

  1. Circle

If you were playing a game of catch with a friend, would you prefer a sharp object or a soft object being thrown at you? The answer is simple. Even though logos don’t come flying at you, but they might nonetheless trigger the same reaction. Soft, round, and organic shapes, in general, are less intimidating than pointy ones. Circular shapes are feminine, smooth, and radiate good vibes. They also indicate teamwork and unity. Circles are also symbolic of community, marriage, and friendship in many cultures. The Olympic rings are an excellent example of overlapping circles representing unity between the countries.

  1. Square And Rectangle Logos

In the human mind, squares and rectangles evoke thoughts of stability and balance. A square is frequently interpreted as a symbol of safety and assurance. Businesses that wish to portray a sense of conservatism and stability can consider using these shapes in their branding. They also give the impression of accuracy and balance. Squares and rectangles are efficient, but they may also be uninteresting and uninspired. Adding different colours to them can make them more attractive. Take the Microsoft logo design, for example. It makes extensive use of squares in its logo design. The square’s straight lines and angles convey a sense of order and professionalism, as well as a sense of strength and stability.

  1. Triangle Logos

Triangles are a unique and dynamic logo shape. Triangles are connected with stability, ingenuity, mysticism, and the arts.

Triangles’ rough lines and dramatic geometry can result in really amusing logos. The triangle’s strength is that it may be positioned in various ways depending on the impression you want to achieve. For a more grounded, stabilizing logo, draw a triangle with the tip facing upward. For a more active logo that communicates movement and action, rotates the point downward.

  1. Spirals

Spirals are interesting and valuable, despite their rarity in logo design. They can have hypnotizing, calming, or flowing effects. Spirals represent tribalism for a women’s life counselling organization, flow, and strategy for a marketing and technology firm. Do consider a spiral logo if your business represents the characteristics mentioned above.

  1. Logos With Vertical Lines

The way shapes are positioned can affect how we see a logo. Strength, boldness, dominance, and growth are connected with vertical lines and shapes. They’re frequently shaped to display a shape or guide the eye in a specific direction. Vertical lines are used in logo design to indicate dominance and strength for an inn and power and rising-up for a supplement company. A logo with vertical lines is a fantastic choice if your company shares these values.

  1. Logos With Horizontal Lines

Horizontal lines can be soothing and relaxing in a design. For a company that pulls together the information and communication technology industries, horizontal lines express communication and calmness. For a delivery company, horizontal lines can also represent speed and movement. Horizontal lines appear more trustworthy and composed, and designers may find them to be a safe choice.

  1. Diagonal lines

Diagonal lines strongly influence the subconscious mind, and designs with a lot of them give a sense of energy and liveliness. However, you must be careful not to misuse the shape, as this may give the impression that the brand is untrustworthy.

The psychology of shapes applies to the typography you use in your design. Examine the typeface you’ve chosen to see if it fits the message you’re trying to express. Curves would be imitated by rounded, soft letters, while jagged typefaces would convey the same meaning as diagonals.

The shape you use in your logo design will significantly impact the message the consumer receives about the company’s nature. It is critical that logo designers be mindful of the subliminal messages their work sends out. Different shapes can also be combined to produce a strong visual impression. The Nike swoosh, for example, combines a smooth curve with a diagonal line to generate a sense of movement and pleasure.

Get The Right Logo Design

The importance of shapes in logo design is critical. They create associations in our brains that make us feel a certain way about what we’re looking at. This is also true with logo designs. Shapes can be found in any design (whether literally or through visual relationships). Consider the overall logo shape, as well as logo colours and fonts, while creating your design.

It’s critical to figure out your target market and what message you want to send them, as it is with all parts of logo design. You’re well on your way to making a creative logo design that can help you take your branding to the next level once you’ve decided on your key demographic!